{"id":607,"date":"2019-10-01T19:34:49","date_gmt":"2019-10-01T19:34:49","guid":{"rendered":"https:\/\/www.sonyavajifdar.in\/?p=607"},"modified":"2021-11-09T18:28:56","modified_gmt":"2021-11-09T18:28:56","slug":"how-to-work-with-brands-remain-authentic","status":"publish","type":"post","link":"https:\/\/www.sonyavajifdar.in\/how-to-work-with-brands-remain-authentic\/","title":{"rendered":"HOW TO WORK WITH BRANDS + REMAIN AUTHENTIC"},"content":{"rendered":"

Guest Post for Ethical Influencers !<\/a><\/p>\n

Want to work with brands, but don\u2019t know where to start? Or perhaps you\u2019ve already worked with a few businesses, but you feel like you\u2019ve lost your way? It is so important to be authentic with the brands you work with not only for your reputation but for the planet!<\/p>\n

Find out how to stay true to yourself \u2013 and work with brands whose values you share \u2013 in this week\u2019s guide, kindly written by Sonya Vajifdar.<\/p>\n

\"\"<\/a><\/p>\n

HOW TO WORK WITH ETHICAL BRANDS
\nIt was a new space for me to work with ethical brands when I started and I think it\u2019s one of the best career moves I\u2019ve made so far! I own my own high fashion ethical brand so I know all the problems that come with dealing with influencers, bloggers and PR companies.Many things have been promised and not met expectations and with all that experience under my belt I decided to take the plunge.It is so important to work with brands and be as authentic as possible<\/p>\n

It\u2019s very important to be up-front and transparent with the brand as to what you are offering and how much you can do for them. Big expectations can lead to disappointment on both the brand and the blogger\u2019s sides .  It is important to agree on a plan of action each time you work together.<\/p>\n

Here\u2019s my list of points for all those in the ethical blogging \/PR game to keep things fair and make everyone happy.<\/p>\n

4 THINGS TO CONSIDER WHEN WORKING WITH BRANDS
\nWorking with brands is a big part of being an Ethical Influencer! We want to represent those brands that care and put time into making sure what they do is true to their own values. When these line up, it\u2019s a perfect opportunity to collaborate. However, there a few things to consider before signing up to work with a brand\u2026<\/p>\n

1. CREATE A MEDIA KIT
\nMarketing yourself is very important \u2013 many bloggers use a media kit to highlight their best stats and collaboration opportunities.<\/p>\n

It might be tempting to use a fancy media kit to promote yourself to brands and get them on board .However the more concise and to the point the media kit is, the better and faster the client will get an idea of what you stand for. They do not want to go through pages of which brands you have worked for.<\/p>\n

A simple way of doing it is to provide brands with your key numbers (i.e. followers\/readers) and your niche.<\/p>\n

It is also extremely important to be absolutely authentic in your media kit, with maybe a great representative picture as well!<\/p>\n

2. PITCH YOURSELF TO THE RIGHT PEOPLE
\nWhen it comes to pitching to brands, be extremely thoughtful that most ethical brands are small .Thus cannot ship all over the world just for you to have your picture taken in their outfit.<\/p>\n

They need a bit more than that \u2013 slow fashion and beauty is harder to create and is a more expensive process as well  . So be mindful that your following should be one that appreciates and actually wants to buy the products.<\/p>\n

I usually always do a test run with a brand I approach before I start formally working with them  . This way they know what I can do for them and then decide if they want to work with me.<\/p>\n

3. SET YOUR PRICING ACCORDINGLY
\nEthical brands understand how difficult it is to work on their passion project and make it into their career . This is very similar to bloggers and influencers. Your pricing may well be scrutinized more by ethical brands .  However, I definitely do not think influencers need to work for free. Fairtrade is as important for the brand as it is for the person making the effort to promote the brand as well!<\/p>\n

One thing I recommend is to build up your reputation as an influencer before asking for payments. The brands do need to see some reach as well!<\/p>\n

4. WORK ON CO-PROMOTIONS
\nYou may find a brand that is open to providing free products or services in exchange for promotion. If you\u2019re open to creating content in return for free items. You may wish to invite the brand to co-promote the content you create for them. Getting them to share your content and accredit it to you on their own platform provides greater exposure. Then their followers may start following you too.<\/p>\n

You could also do this with fellow influencers to build your following \u2013 co-promote and create content together! The age of competition is behind us and the more we work together, the more we rise together!
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest Post for Ethical Influencers ! Want to work with brands, but don\u2019t know where to start? Or perhaps you\u2019ve already worked with a few businesses, but you feel like you\u2019ve lost your way? It is so important to be authentic with the brands you work with not only for your reputation but for the planet! Find out how to stay true to yourself \u2013 and work with brands whose values you share \u2013 in this week\u2019s guide, kindly written by Sonya Vajifdar.<\/p>\n","protected":false},"author":1,"featured_media":247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[142,22,277],"tags":[279,281,290,289,288,280,286,282,278,284,283,287,251,285],"_links":{"self":[{"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/posts\/607"}],"collection":[{"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":1,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":844,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/posts\/607\/revisions\/844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/media\/247"}],"wp:attachment":[{"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonyavajifdar.in\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}