I’m Sonya, a fashion industry analyst, designer, and sustainable fashion and beauty educator. If putting people and the planet alongside profit is your priority, I will give you the tools necessary to thrive.

I am a startup founder and International development professional. For ten years I directed the strategy, design, and operations of SONYA VAJIFDAR, an ethical luxury womenswear brand. SONYA VAJIFDAR was featured on the runway at fashion weeks Internationally and locally and in the pages of Vogue, Elle , Grazia, Harpers, and many more publications. I worked for global sustainable magazines, as an ethical journalist focused on growing the businesses of high potential sustainable entrepreneurs and brands, which shaped my views on the intersection of business and sustainable development.

I also worked and am currently an educator and course director for a sustainable fashion and lifestyle course in Dubai and India .

I believe in the power of entrepreneurship and good stewardship, and I am eager to work with brands, NGOs, and International institutions seeking to integrate ecological and ethical practices into their operating model and become thought leaders on the most pressing environmental and social issues. Please get in touch to explore opportunities for collaboration. I can’t wait to hear from you

What I am offering brands at the moment –

  • Ethical sourcing, fair trade, and responsible manufacturing strategies for external clients.
  • Brand positioning, marketing, distribution, sustainability strategies for external clients.
  • Brand image, content development, and thought leadership for external clients.
  • Specializing in startups and growing small-to-medium sized enterprises.

Scope of work and deliverables will depend on current and potential client engagements.